Businesses and brands with an online presence will face a situation where they have to decide whether they should develop an in-house team of digital marketers or to hire remote staff through a specialized agency. Sooner or later they will have to decide to stay above the dynamic world of digital marketing.
If you’re one of the entrepreneurs or business owners who are delving into this question, well, we’ll be making it easier for you to decide with a list of benefits from both strategies.
An in-house team will face a much easier task in connecting with the brand as they would be able to adapt to the brand’s culture better.
Internal Business Knowledge
An internal team will have specific insights and extensive knowledge of the business when performing analytics or understanding data.
Your in-house team is in sync with your business and therefore they will be able to produce a faster response to changes internally and in the market.
Lack of Skills
People cannot be experts in every field. For example, a person who is skilled in strategy building may not be skilled in designing or development.
Not Enough Time & Direction
Inhibition of budget, time, and training can hinder the development of an in-house digital marketing team. Your team will also need time to develop strategies and they will also require direction to the right path.
You would have to invest a substantial amount to hire a team of in-house digital marketers.
The only method to scale your in-house team would be to recruit more skilled talent. But this would not be possible with limited internal budgets.
Difficulty Finding Talent
Digital Marketers are more in demand in the current world of digital dominance. Finding skilled professionals for your team would be even more difficult in the current situation where there are less talent and more demand.
A Wider Skill Set
When a digital agency is hired, you will gain access to experienced marketers to create strategies that suit your brand. Without much notice, you will be able to quickly ramp up/down or even re-align.
When augmenting, you are not limited to a certain set of talents. Instead, you will be gaining the opportunity to receive expertise from a team of copywriters, designers, strategists, etc who specializes in their roles.
You will be saving money on recruiting, training, and salaries as the cost of hiring remote staff don’t depend on individual salaries but on your brand’s needs.
Best digital marketing agencies design their engagements focusing on results.
We create a platform where your target audience can engage and connect with the brand. Allowing them to understand the values of your company and connect to the brand and convert into been your customers. Find out more about our IT outsourcing and BPO services by connecting with us